A digital campaign titled 'British Racing: Invest in the Best' was launched by Great British Racing International (GBRI) on Monday. Slated to take place for four weeks each autumn for a three-year period, the campaign is designed to highlight the strength and importance of the British racing industry globally and encourage future international investment. The campaign will deliver a digital showcase of Britain racing's credentials across various sides of the racing industry, from training, racing and breeding, to bloodstock sales and welfare, as told by leading figures and organisations from across the industry. Content will be launched via the campaign website, as well as GBRI's Twitter, Instagram, and Facebook platforms. The United States is the priority audience for 2022.
GBRI Chief Executive, Rod Street, said, “British racing is a world-leading industry. We can see this in the number of British-trained horses that currently feature in the World Thoroughbred Rankings; in the global demand for the stallions we stand in Britain; in the enduring international appeal of our bloodstock sales; in the number of British races that have featured in the world's best race rankings in recent years; and in the welfare standards we uphold for our Thoroughbreds both in and out of training.
“Today, GBRI is turning the dial up on promoting the best of British racing around the world. International investment underpins the health and vibrancy of the British racing industry, and we are facing increasingly stiff competition for international participation from other jurisdictions. We must be proactive in focussing the attention on what qualifies Britain as the global home of horseracing. GBRI will lead this important work on behalf of the industry.”
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